Kaifiyyah was founded in 2013 by Kat Aziz, a Singaporean entrepreneur. With modesty in mind, Kaifiyyah has churned out a myriad of timeless traditional wear, with a modest twist. Kaifiyyah hopes to inspire and empower women via their clothing, instilling confidence and pride in what they wear. Not only that, Kaifiyyah also aims to serve more working professionals in their day-to-day wear, particularly through loose fitting apparels. To date, Kaifiyyah has participated in numerous fashion weeks around the world; in Singapore, Kuala Lumpur, Indonesia, Brunei and Dubai.